Build Your Business Analytics Expertise
As companies generate and utilize increasing amounts of data at ever-faster rates, the need for business analytics professionals is growing. Integrating theory and practice, UMass Lowell’s M.S. in Business Analytics program provides students with a solid foundation of analytical skills that can be used to solve real-world problems at both private and public firms in a diverse range of fields including healthcare, government, telecommunications, e-commerce, transportation and manufacturing.
With this online Master’s Degree in Business Analytics, you will learn techniques that will enable you to deliver evidence-based insights that inform business strategy and improve outcomes in many different areas including management, operations, sales, finance, marketing, human resources, product development and information technology.


Experts predict that in the next 10 years, hundreds of thousands of new jobs will be created in the domain of business analytics — which encompasses numerous areas of specialization including management analytics, marketing analytics, computers systems analytics, and operations analytics to name a few.
Success Story
"The Master's Degree in Business Analytics at the Manning School of Business has been an immensely transformative journey for me. The expert and amicable faculty members further augment the influence of this program. This program has had a significant impact on my skills and knowledge, which coupled with my prior work experience, has helped me elevate my career in data science."

Ashwini Agnihotri
Manning School of Business faculty and instructors are dedicated to excellence in teaching and research, and the program’s challenging, relevant curriculum is aligned with current industry trends and employer needs.
Choose from Six Options
The online Master of Science in Business Analytics offers a flexible schedule for busy working adults. You can customize your degree and concentrate on a specific business area by selecting one of six options:
Gain Valuable Knowledge for Today's Workplace
With UMass Lowell's online Master's in Business Analytics program, you will deepen your professional knowledge of a diverse range of topics including:
- The collection, management and analysis of data from a variety of sources
- Different approaches to solving issues related to big data including volume, variety and velocity
- The design and development of data-oriented business intelligence techniques
- The use of applied mathematical modeling principles and methods in managerial decision making
- The interpretation and communication of insights gleaned from descriptive, predictive and prescriptive analytics
Open the Door to a variety of Opportunities
Companies who hire business analytics professionals — often with starting salaries above $90,000 — include Raytheon, Amazon, UPS, McKinsey & Co., FedEx, United Health Group, Massachusetts General Hospital, GE Energy Management and more.
Graduates of UMass Lowell’s Master’s Degree in Business Analytics can pursue a variety of career paths including:
- Big Data Analytics Specialist
- Business Solutions Analyst
- Computer Systems Analyst
- Cyber Intelligence Analyst
- Data Architect
- Information Security Analyst
- IT Business Analyst
- Management Analyst
- Marketing Analytics Consultant
- Operations Research Analyst