Expand Your Knowledge and Launch Your Digital Marketing Career
Today's rapidly changing technology is transforming the business environment. Consumers are digitally connected to a variety of information sources, and they frequently share their experiences openly with others. Companies now need to reach, engage with and persuade as many consumers as possible through multiple media channels.
UMass Lowell's undergraduate Digital Marketing Certificate Program provides up-to-date knowledge of current digital marketing strategies and practices, and prepares students for success in the modern, hyper-connected business landscape.
Incorporating current topics in the field, the curriculum for this program covers essential areas such as marketing analytics, social media, multichannel retailing, web design, ecommerce and digital advertising.
Upon completion of the certificate program, you will have a practical understanding and working knowledge of many important facets of digital marketing, which will translate into greater opportunities for career advancement.
- Marketing Managers
- Market Research Analysts
- Marketing Specialists
- Web and Digital Interface Designers
"The number of marketing specialists and market research analysts is expected to increase 32% from 2012–2022, faster than the national average for all occupations."
Learn from Leaders Who Strive for Real-World Results
UMass Lowell's Manning School of Business faculty and instructors are dedicated to excellence in teaching and research, and the program's challenging, relevant curriculum is aligned with current industry trends and employer needs.
One Success Leads to Another
Apply credits from lower credentials to higher ones. Our programs are designed to build upon themselves:
- 4 courses / 12 credits
Required Courses (2 / 6cr)
- MKTG.3100 Digital Marketing (3cr) - Available Summer 2023!
- MKTG.4300 Social Media Marketing (3cr) - Available Summer 2023!
Electives (Choose 2 / 6cr)
- MKTG.4010 Advertising (3cr) - Available Summer 2023!
- MKTG.4070 Retailing (3cr) - Available Summer 2023!
- MKTG.4110 Marketing Analytics (3cr) - Available Summer 2023!
- MIST.4070 Electronic Business * (3cr)
MKTG.2010, BSBA students
MKTG.2010 pre-req; Com Filter
Undergraduate Certificate Requirements
Students enrolled in UMass Lowell certificate programs must complete all courses and maintain a grade point average of 2.0 or better to earn the certificate. All certificate courses must be completed within a five-year period.
Students who successfully complete the certificate program should submit a Certificate Petition Form to have their certificate mailed to them.
Tuition & Fees
Tuition at UMass Lowell is typically half the cost of private colleges, and our online tuition is among the lowest in the nation. Tuition for online programs offered through the Division of Graduate, Online & Professional Studies is the same whether you live in-state, out-of-state or outside of the U.S.
Summer 2023 Tuition
|Cost Per Credit||Cost Per 3-Credit Course*|
|On Campus Lowell||$340||$1,020|
|On Campus Haverhill||$300||$900|
|Term Registration Fee||$30|
Please note: Tuition and fees are subject to change.
Estimate the cost of this program with our online tuition calculator
Applying into an Undergraduate Certificate Program
Apply to an undergraduate certificate program using the Online Application Form or by printing and completing the Undergraduate Certificate Application Form in .pdf file format. Applicants will be required to have either their official high school transcript, HiSET®, GED® or their most recent college transcript if applicable, sent to Graduate, Online & Professional Studies at the address below. Applications, transcripts, and other correspondence should be sent to:
University of Massachusetts Lowell
Division of Graduate, Online & Professional Studies
839 Merrimack Street, 2nd Floor
Lowell, MA 01854
Undergraduate certificate applications are accepted on an ongoing basis and there is no fee to apply. You will be notified upon acceptance.
Questions Regarding Your Undergraduate Application?
Email OCE_Admissions@uml.edu or call 978-934-2474.
For General Assistance:
Call the Advising Center at 978-934-2474 or 800-480-3190. Our academic advisors are here to help!