Expand Your Knowledge and Launch Your Digital Marketing Career
Today's rapidly changing technology is transforming the business environment. Consumers are digitally connected to a variety of information sources, and they frequently share their experiences openly with others. Companies now need to reach, engage with and persuade as many consumers as possible through multiple media channels.
UMass Lowell's undergraduate Digital Marketing Certificate Program provides up-to-date knowledge of current digital marketing strategies and practices, and prepares students for success in the modern, hyper-connected business landscape.
Incorporating current topics in the field, the curriculum for this program covers essential areas such as marketing analytics, social media, multichannel retailing, web design, ecommerce and digital advertising.
Upon completion of the certificate program, you will have a practical understanding and working knowledge of many important facets of digital marketing, which will translate into greater opportunities for career advancement.
One Success Leads to Another
Apply credits from lower credentials to higher ones. Our programs are designed to build upon themselves:
- 4 courses / 12 credits
Tuition & Fees
At UMass Lowell, we believe that students should have as much information as possible up front so they can make informed decisions before enrolling in a degree program or signing up for a course.
Tuition for all undergraduate courses offered through the Division of Graduate, Online & Professional Studies is the same for both in-state and out-of-state students. Tuition for all online graduate courses is also the same for both in-state and out-of-state students. Tuition is priced per credit. To calculate the tuition for a course, simply multiply the per-credit tuition by the total number of credits per course. Exception: If the total number of course contact hours is greater than the total number of credits, the per-credit tuition is instead multiplied by the total number of contact hours.
Spring 2023 Tuition
|Cost Per Credit||Cost Per 3-Credit Course*|
|On Campus Lowell||$340||$1,020|
|On Campus Haverhill||$300||$900|
|Term Registration Fee||$30|
Please note: Tuition and fees are subject to change.
Applying into an Undergraduate Certificate Program
Apply to an undergraduate certificate program using the Online Application Form or by printing and completing the Undergraduate Certificate Application Form in .pdf file format. Applicants will be required to have either their official high school transcript, HiSET®, GED® or their most recent college transcript if applicable, sent to Graduate, Online & Professional Studies at the address below. Applications, transcripts, and other correspondence should be sent to:
University of Massachusetts Lowell
Division of Graduate, Online & Professional Studies
839 Merrimack Street, 2nd Floor
Lowell, MA 01854
Undergraduate certificate applications are accepted on an ongoing basis and there is no fee to apply. You will be notified upon acceptance.