Marketing Analytics

Course Search > Management & Business > MKTG.6350

Course No: MKTG.6350-082; SIS Class Nbr: 12439; SIS Term: 3210
Course Status: Open

Course Description

Marketing Analytics will cover commonly used methods in the Marketing area, such as regression analysis and t-tests. Students will work with actual sales and customer data to determine appropriate strategic actions. Students will also learn how to use relevant analysis software, such as Excel and SPSS.

Prerequisites, Notes & Instructor

  • Prerequisites: MKTG.5010 Marketing Fundamentals, or Matriculated in the MBA, MSBA, MSF, MSA, MSE programs at the Manning School, or Permission of Graduate Program Coordinator.inator.
  • Credits: 3; Contact Hours: 3
  • Instructor: Michael Obal
  • UMass Lowell Bookstore

When Offered & Tuition

  • Online Course
  • Fall 2022: Oct 24 to Dec 20
  • Course Level: Graduate
  • Tuition: $1965 | Pay as little as $665/mo for this course.
    Learn more about course payment plans. »
  • Note: There is a $30 per semester registration fee for credit courses.

Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.

Register for this Course

New Students

If you have not already applied and been accepted to a program.
Register Online

Current Students

If you have applied, been accepted to and are currently enrolled in a program.
Register Now

Additional Registration Information

Questions?

Email our Advising Center for assistance or call 800-480-3190.