Course No: MKTG.4020-082; SIS Class Nbr: 1276; SIS Term: 3230
Course Status: Full
Applications of behavioral theories and techniques to the understanding of consumer and organizational purchasing processes.
Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.
Additional Registration Information