Entrepreneurial Customer Discovery

Course Search > Management & Business > ENTR.4150

Course No: ENTR.4150-001; SIS Class Nbr: 13119; SIS Term: 3230
Course Status: Registration Closed

Course Description

This course focuses on leveraging entrepreneurial approaches such as Lean Launchpad methodology to validate and solve pressing technology commercialization processes and problems. The course provides students with an opportunity to work with interdisciplinary teams on real-world problems/projects sourced from the government, faculty research, incubators, etc. The course will offer students a rigorous exploration of the customer discovery process, including value proposition design, repeated hypothesis testing and validation with key stakeholders. By the end of the course, students will have conducted in-depth market research, fully vetted and validated a project/problem, and provided a minimum viable product concept addressing customer needs.

Prerequisites, Notes & Instructor

  • Prerequisites: Junior Standing or above.
  • Credits: 3; Contact Hours: 3
  • Instructor: Bill Yelle
  • UMass Lowell Bookstore

When Offered & Tuition

  • M | 6:30 PM-9:20 PM EST
  • Spring 2023: Jan 17 to May 06
  • Course Level: Undergraduate
  • Tuition: $1020
  • Note: There is a $30 per semester registration fee for credit courses.

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Course Registration Closed

The registration period for this course has ended.

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