Fall 2024
> Management & Business
> MKTG.4020
> 082
Course No: MKTG.4020-082; SIS Class Nbr: 7281; SIS Term: 3410
Course Status: Open
Course Description
Applications of behavioral theories and techniques to the understanding of consumer and organizational purchasing processes.
Prerequisites, Notes & Instructor
- Prerequisites: MKTG.2010 Marketing Principles.
- Credits: 3; Contact Hours: 3
- Instructor: Spencer Ross
-
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- 2024 Fall: Oct 28 to Dec 20
- Course Level: Undergraduate
-
Tuition: $1155
- Note: There is a $30 per semester registration fee for credit courses.
Related Programs: B.S. in Business Administration
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